Friday, May 28, 2010

The Sushi Economy - Sash Issenberg

This falls into the category of: seriously, there's a book about everything out there. Awhile back, I read a great review for The Sushi Economy, an exploration of the burgeoning popularity of sushi around the world - and the evolution of tuna from fodder for cheap cat food to a modern delicacy. Issenberg approaches the issue from every angle - from Tokyo's Tsukiji fish market where auctioneers sell pounds and pounds of fish every morning to the hip LA restaurant sushi bars. Issenberg looks at the fishing trade itself - the various ways for farming and pirating tuna for legal commercial trade, as well as on the black market. This is a thorough study of the globalization of sushi, and interesting to the extent it answers the question of how such a seemingly strange food has gained such wide-spread popularity. But, at the end of the day, it's a book about the globalization of tuna - and while there are interesting factoids here and there, overall, it just didn't float my boat. Though it did put my in the mood for a big fat ninja roll.

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